Peter Thomas Roth is partnering with Listrak, a leading cross-channel marketing platform, to further expand its ecommerce platform and personalize customer communications.

Listrak and Peter Thomas Roth will collaborate closely to drive growth across the brands’ domains. The announcement follows the successful transition of the iconic brand’s domains – peterthomasroth.com, junejacobs.com and naturallyseriousskin.com – to Shopify Plus, in partnership with Listrak.

As a Listrak partner, Peter Thomas Roth will have access to Listrak’s vertical expertise in the beauty industry, including its dedicated beauty teams, proprietary industry benchmarks, data, real-time behaviors and trends.

“We selected Listrak as our cross-channel marketing partner because of their beauty industry expertise and proven ability to act as an extension of beauty brands’ marketing team,” said Rochelle Jacobs, managing director, Peter Thomas Roth. “The Listrak team shares our results-oriented approach, and, like Peter Thomas Roth, Listrak is privately held, independent and family owned. We share common values and a powerful vision for the future of ecommerce for Peter Thomas Roth’s brands and customers.”