European anti-dandruff brand Vichy Dercos has launched into the US at the Amazon Premium Beauty store.

The range offers “high-efficacy” solutions that combine dermatological active ingredients with sensorial textures to provide both “excellent” results and a pleasurable experience, per marketers.

Consumers’ growing awareness of their scalp health presented what company officials called a “prime opportunity” for Vichy Dercos to enter the US market. According to research from the company, out of the one in five Americans suffering from dandruff, a mere 40% of them are using dandruff-specific formulas to address their needs. Vichy Dercos says it hopes to provide a solution to meet the needs of the remaining 60% not currently using medicated anti-dandruff products.

Product Formulation

Vichy Dercos formulations utilize L’Oréal’s hair science to help combat scalp issues tied to dandruff. Dercos’s proprietary shampoo formula is powered by micronized selenium sulfide to target dandruff at the source. The Dercos shampoo also borrows ingredients and science from Vichy’s skincare range, featuring key ingredients such as niacinamide and glycerin to soothe and hydrate the scalp. While the Vichy Dercos formulas put efficacy at the forefront, they don’t sacrifice “cosmetic elegance,” keeping hair feeling nourished, hydrated and soft, per marketers.

“I see patients with dandruff almost every day in my practice,” said Dr. Uchenna Okereke, board certified dermatologist and Vichy advisory board member. “But what patients keep telling me is that they dislike their current dandruff shampoos because of how they make their hair feel. That’s why I’m so excited about Vichy Dercos. Vichy has years of proven science, so not only do I trust it will work, but Dercos also leaves the hair feeling soft, shiny, and healthy, which is why I know my patients will actually use it when I recommend it.”

Vichy Dercos Range

Selenium Sulfide Anti-Dandruff Shampoo ($19.99) eliminates up to 100% of visible flakes with regular use and delivers long lasting efficacy while simultaneously fighting itch. The shampoo directly targets dandruff at the source and is tested on the full spectrum on dandruff from mild to severe. Beyond fighting flakes, this dermatological shampoo reinforces the scalp’s moisture barrier and boosts hair moisture by 70%. Objective instrumental studies show two times less hair breakage and 37% smoother hair (versus unwashed hair), with 78% shinier hair after use (versus non-conditioning shampoo). The shampoo, which is available in sizes 200mL and 400mL, has been tested on all hair and scalp types, including sensitive scalps, and is tested as suitable for color treated hair.

Hair + Scalp Moisturizing Conditioner ($19.99) deeply hydrates and moisturizes both hair and scalp while strengthening hair and restoring shine. Instrumental studies showed 67% smoother hair, 40% more moisturized hair and 10 times less breakage (versus non-conditioning shampoo). Additionally, the hair was shown to be 66% shinier (versus unwashed hair). The conditioner is also suitable for color treated hair and sensitive scalps.

Coming soon to Amazon, Salicylic Acid Anti-Dandruff Serum ($48.99) directly targets dandruff at its source, controlling five dandruff symptoms: flakes, scales, itching, redness and irritation in between washes. Tested on sensitive scalps, the serum is shown to leave the scalp feeling hydrated and soothed.

Vichy Dercos is available here.