Marketing News

Charlotte Tilbury Pushes Play on Star-Studded Beauty Show Campaign on World Kindness Day

The video follows a traditional variety show format “turned on its head,” with world-renowned faces revealing hidden talents, aiming to spread love, joy and fun this holiday season.

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By: Lianna Albrizio

Associate Editor

Charlotte Tilbury has unveiled its new beauty show campaign featuring a star-studded lineup of global superstars from Kylie Minogue to Kate Moss.

The video follows a traditional variety show format “turned on its head,” with world-renowned faces revealing hidden talents, aiming to spread love, joy and fun this holiday season.

Speaking of, in support of Charlotte Tilbury’s ongoing partnership with The King’s Trust and in celebration of the season, the brand will be donating 100% of sales of its award-winning Magic Cream on World Kindness Day, Nov. 13. This donation will go directly to the organization, helping to fund education, employment and enterprise programs that empower, nurture and support young people to learn, earn and thrive.

Check out the campaign here:

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