Fragrancing Spaces with Atmos, A Smart Home Diffuser

Consumers summon Alexa to play their favorite song, answer a question and even reduce feelings of loneliness and isolation among seniors living alone. Now, Alexa is consumers’ right-hand device when it comes to filling their home with the aroma of their preferred fragrance blend at their chosen intensity level. Enter Atmos. 

“When we created the brand, we really wanted to capture the idea that you can use scent to craft a scene or design your own atmosphere in a fresh way using an IoT-enabled device and premium fine fragrance,” Kristen Knight, chief product officer, told Happi. 

The new tech-savvy device—born out of a desire to find calm amidst the anxiety-inducing lockdown during the covid era— promises to create uplifting lifestyles, say company executives. They insist Atmos can make fine fragrance enthusiasts out of practicing connoisseurs while mastering the perfect scent for every time of day depending on mood and energy level. 

“We definitely saw people investing more time and money into their homes,” said cofounder Wayne Moorehead. “Kristen and I come from [Young Living Essential Oils] where it was an enormous part of the business from a smart diffusion perspective: A, to solve some problems of other devices and products and B, give people the opportunity to have much more flexibility and control over that process.”

The patent-pending device has three slots to emit three different fragrances, which can be used independently or stacked, to create a layered scent journey. Five settings control fragrance intensity.

Setting the Mood with Fragrance

What sets Atmos apart from similar offerings is its premium fragrance profile. Formulated by The Perfumery in Indiana, Atmos’ fragrances contain three notes and are botanically based with other natural ingredients. Dream is a lavender and vanilla derivative best suited for nightly diffusing in a bedroom when a user seeks to unwind after a stressful day. Aspire contains citrus notes that lead into Moroccan rosemary, Indian jasmine, Egyptian neroli and a touch of salty aquatics. It should be diffused in a home office space to keep the worker focused and energized. 

Scent’s evocation of fond memories was another driver behind designing fragrances for consumer need. Knight created the brand’s Banana Bread scent—in the gourmand category—to bring back comforting kitchen table memories where her mother served slices of the warm, sweet loaf. 

Atmos can soothe agitated amygdalas, too. Commuters caught in rush-hour gridlock, for example, can turn on their diffuser from their Atmos app so when they come home, they can unwind by inhaling scent rather than drinking wine, for example. Ironically, Knight and Moorehead liken the diffuser to the beverage, as the fragrance gets better with age given its “dry-down effect.”

Sustainable Diffuser Design 

Atmos is made of recyclable glass and can be color-coordinated with different rooms with protective enclosures in colors from pink to blonde wood—much like a smart phone cover. Though Wi-Fi-enabled, if internet connectivity is wonky, the home diffuser device has buttons for manual use. Cartridges have a shelf-life of up to two years.