Gen Z-centric Bubble Skincare has launched in Australia.

According to Bubble CEO Shai Eisenman—who made Entrepreneur’s 100 Women of Influence List in 2022—the needs of the Australian community match the needs of its US and UK communities: easy, effective and affordable skincare that is above all, fun.

Bubble previously told Happi the brand relies heavily on TikTok – a platform which the brand currently has 2.7 million followers – for its “mind-blowing” sales. Almost two years ago, sales skyrocketed more than 300% at Walmart, Ulta and CVS while Bubble’s DTC website saw a 700% increase in sales, fueled by its Slam Dunk moisturizer. The brand sells one every five seconds globally, per reports. Formulated with aloe leaf juice, vitamin E and avocado oil, the moisturizer offers optimal, daylong hydration while reducing redness.

Bubble first launched in 2020 with a community comprising thousands of young skin care enthusiasts, who voiced what they wanted in a brand which they even put a name on. Since then, the brand has been endorsed by celebrities, introduced several new product launches from acne spot treatments to SPF, makeup remover and eye cream. This past year, the brand forged its first motion picture partnership with Pixar’s “Inside Out 2.”