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Liquid extending tubing technology instantly lengthens and lifts for up to 16 hours.
October 8, 2024
By: Lianna Albrizio
Associate Editor
Milani Cosmetics‘ Highly Rated Lash Extension Mascara that creates a “false-lash flutter” has taken the attention of beauty influencers, The Lipstick Lesbians, on TikTok.
Liquid extending tubing technology wraps each lash with flexible, tube-like polymers to instantly add dramatic length and lift that lasts up to 16 hours to achieve a flake-free, smudge-proof formula, per the brand.
Shea butter and castor seed oil help to leave lashes healthy and conditioned.
Based on a consumer perception survey, 93% of consumers had instantly lifted, longer-looking lashes.
Highly Rated Lash Extensions Mascara retails for $13 and is available online at MilaniCosmetics.com and Ulta.com and in-stores at Walmart, Target, CVS and Walgreens.
Check out Milani Cosmetics’ limited-edition holiday lip trio here.
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