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The initiative continues to focus on bridging the entrepreneurial access gap by amplifying promising early-stage beauty and wellness entrepreneurs from underrepresented communities.
October 8, 2024
By: Lianna Albrizio
Associate Editor
Maesa has announced the winners of the second annual Maesa Magic Incubator program.
The initiative continues to focus on bridging the entrepreneurial access gap by amplifying promising early-stage beauty and wellness entrepreneurs from underrepresented communities, including those identifying as women and/or BIPOC, LGBTQIA+, differently abled, low-income and seniors above 65.
According to Piyush Jain, CEO of Maesa, the winners exemplify innovation, creativity and a deep commitment to meeting unmet consumer needs.
“We’ve seen firsthand how this program not only accelerates growth through key learnings, mentorship, and funding but also instills confidence in winners, fosters community amongst founders, and creates lasting, powerful industry connections,” said Jain. “We can’t wait to see how they will transform the beauty and wellness industry.”
Jadis Montijo, Motivo Scar Care – Motivo Scar Care was built from patient experience and doctor expertise. Products include premium scar care products.
Marsha McBain, Berri-Clear Skincare – Berri-Clear Skincare offers a dark spot superfruit skincare line, harnessing the power of fruits and vegetables native to Trinidad and Tobago to effectively reduce hyperpigmentation.
Aziza El Wanni, The Potion Studio – The Potion Studio is a haircare brand that believes in the power of nature and quality ingredients for both men and women with textured hair. Its mission is to simplify and refine hair care routines with intentional products.
The 2024 Maesa Magic Incubator program says it equips founders with the tools to build successful brands from concept to aisle. It combines interactive lectures, personalized mentorship, hands-on training and a no-strings-attached $35,000 grant for each winner.
Winners also gain admission to the “Future of Commerce and Work” program hosted on-site at the Harvard Faculty Club and, new this year, a fully paid trip to Cosmoprof North America Miami in January 2025. The program culminates in a pitch deck presentation to an advisory board, featuring industry leaders and investors such as Maesa CEO Piyush Jain; Maesa Founder and CGO, Scott Kestenbaum; Managing Director at Bain Capital; Liraz Evenor, Hairitage founder Mindy McKnight; Being Frenshe founder Ashley Tisdale; and Nyakio Greico, Founder of Nyakio Beauty; Thirteen Lune; and Relevant.
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