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Cooling, whipped soufflé-like formula provides a unique sensorial experience and creates a soft-focus effect that blurs and diffuses the appearance of fine lines, pores and other imperfections.
September 10, 2024
By: Lianna Albrizio
Associate Editor
New innovations for makeup primers are in high demand.
To set itself apart from the competition, Milani Cosmetics sought to create one that provided “next level” moisture and one that gave the illusion of vanishing pores. The brand says its new Conceal + Perfect Blur Out Smoothing Primer is not a magic trick, it’s makeup.
According to the makers, Milani’s new primer delivers a cooling sensation while instantly blurring, moisturizing and gripping makeup all day. The formula is infused with moisture-locking micro-powders that feel like whipped soufflé on skin and create a soft-focus effect that blurs and diffuses the appearance of fine lines, pores and imperfections using a built-in spatula.
It also features a 3D-Hydrating Complex designed to help smooth and soften dull texture and optimize the skin’s natural hydration levels. Key ingredients are 5% glycerin, 3% niacinamide and hyaluronic acid to help nourish and hydrate, while nutrient-rich blue algae, Korean pear extract, arnica and blue chamomile provide antioxidant benefits.
Conceal + Perfect Blur Out Smoothing Primer retails for $15.99 at MilaniCosmetics.com and Ulta.
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