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Ariana Grande Partners with Luxe Brands to Expand Fragrance Portfolio

Each scent in the Lovenotes collection is a love letter from the singer to the world, per marketers.

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By: Lianna Albrizio

Associate Editor

Fragrance entrepreneur, Grammy-winning popstar and actress Ariana Grande has partnered with Luxe Brands to take her fragrance portfolio to the next level with Lovenotes.

The multi-fragrance collection of unique scents was created in collaboration with Robertet and International Flavors and Fragrances and available in exclusive releases.

According to marketers, the fragrances tell tales of romance, seduction and intoxication. What’s more, each scent is a love letter from Grande to the world, conveying timeless and evocative messages of passion and affection. In a whimsical campaign centered around writing love notes, Grande fragrance lovers to discover how fragrance is the universal love language.

The collection contains Pink Woods, Vanilla Suede, Angels Kiss and Pressed Petals, each retailing for $80.

“I’m so excited for the launch of this fragrance collection that is so incredibly unique for me,” said Grande. “It is more expansive and bold than anything we have ever done and I am very excited about this opportunity to deliver these little letters of love to my fans all over the world, via scent. Each of these stunningly crafted scents have been designed to evoke the many different moods and phases of Love. It is a celebration of love and intimacy of all beautiful kinds: romantic love, platonic love, self-love.”

The Fragrances

Pink Woods, a North America exclusive, opens with notes of Italian Bergamot. A “divine” woodiness comes from both the back and heart and is wrapped in vetiver and lotus flower. A blend of tonka bean and cashmere woods shines with a subtle hint of cotton candy.

Vanilla Suede, exclusively in the UK, contains sandalwood, rice milk, vanilla bean and liquid musk.

Angels Kiss, available in Pan Europe as Douglas Exclusive, opens berries and rose water gelato. The blend of whipped musks and rose provides a creamy, petal contrast that fills the fragrance with texture with amber and blonde woods.

Pressed Petals, an Australia exclusive, is a multi-dimensional floral that blends bergamot and lemon. It also contains violet leaf, jasmine petals and lily paired with raspberry, sandalwood, amber and marshmallow.

The Design

The collection is highlighted in a soft A-shaped, glass bottle finished with a rose gold metalized plate gracefully resting on the shoulder. The rose gold cap pays homage to Grande’s first original fragrance bottle, adding a nod of nostalgic charm. Each label is crafted from premium paper.

Lovenotes retails for $80 for the 125-milliliter bottle and $32 for the 10-milliliter bottle and will be available in the US at Ulta Beauty, Sephora and Sephora inside Kohls on-line Sept. 15 and in-stores Sept. 27; in Canada on Sephora.com Sept. 15 and Shoppers Drug Mart on Sept. 29; in Mexico and Liverpool on Oct. 1; and in Boots in the UK on Aug. 14 with an official rollout in the fall. The fragrance will also be available in Pan Europe on Aug. 19 launching exclusively with Douglas and Nocibe, France and in Australia coming soon.

Go here for a deep-dive in our fine fragrance coverage.

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