Marketing News, New Products

SkinCeuticals Launches Campaign to Promote Wrinkle-Modulating Innovation

P-TIOX is a clinically backed serum formulated to help reduce the appearance of contraction lines and uncover “glass skin radiance,” per the brand.

SkinCeuticals has debuted a new wrinkle-modulating peptide serum dubbed P-TIOX that is clinically backed to help reduce the appearance of contraction lines and uncover “glass skin” radiance.

To celebrate the launch, the brand is collaborating with TikToker Megan Boni, skincare professionals and financial experts to underscore the intersection of beauty and financial empowerment.

Boni has remixed her famous “Looking for a Man in Finance” song, changing her tune to emphasize her need for self-reliance when it comes to the prosperity of her financial future. To empower consumers to invest in their future selves using SkinCeuticals, the brand partnered with a diverse group of “skinvestor” advisors, including Vivian Tu, Simran Kaur, Rachel Wiseman, Dr. Daniel Sugai and Dr. Mamina Turegano. These financial experts, entrepreneurs and board-certified dermatologists blend financial savvy with skincare expertise to provide advice and tips to make informed choices about skincare and financial futures.

In addition, SkinCeuticals has partnered with Kaur and her media platform, Girls That Invest Media, dedicated to bridging the wealth gap by empowering women with investing and finance knowledge. To extend this mission, SkinCeuticals and Girls That Invest Media are hosting a social media giveaway featuring a sought-after 1:1 mentoring session with Simran and a 1:1 skincare consultation with a skincare professional, along with exclusive access to an investing webinar.

SkinCeuticals P-TIOX is available for $148 at partner skincare professionals nationwide and SkinCeuticals.com.

Go here to watch “Looking for a Man in Finance” TikTok video.

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