In July, Gen Z-centric skincare brand Bubble blew two new cleansers into the skincare market – First Class Oil Cleanser and Soft Launch Hydrating Cream Cleanser – as part of its “Choose Your Cleanser Adventure” campaign.

For its final installment, Bubble – which, this past summer, forged its first partnership with the current blockbuster children’s animation, “Inside Out 2” – has launched Magic Melt Micellar Milk.

Billed a milky cleanser-meets-makeup remover, Magic Melt Micellar Milk easily breaks down makeup, oil and SPF without water, according to the brand. Formulated with a blend of oat extract, raspberry and meadowfoam seed oils, Magic Melt leaves skin soothed, hydrated and balanced, per the brand.

The product is touted to be used as a post-gym, mid-day or post-beach refresh when in need of a cleanser on the go.

When tested on 102 people in four days, 96% said the product did not irritate their eyes; 95% said it left their skin feeling soft; 93% said it gently cleanses without stripping the skin barrier; 91% said skin’s moisture level feels balanced; and 85% said it effectively removed makeup.

Magic Melt is available online at HelloBubble.com and Ulta.com and retails for $15.