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The ‘Night Night Club’ celebrates the expansion of the brand’s powerful night skincare portfolio.
Estée Lauder has launched a new campaign, the “Night Night Club,” starring actress, designer and entrepreneur Nicole Richie.
The campaign celebrates Estée Lauder’s Advanced Night Repair and introduces the brand’s latest nighttime skincare innovations: Revitalizing Supreme+ Night Power Bounce Creme and Advanced Night Repair Overnight Treatment.
With more than 40 years of research and discoveries, Estée Lauder has a powerful portfolio of ingredient-led, high-performance products developed specifically to optimize skin’s renewal at night. With Richie, the “Night Night Club” highlights how nighttime priorities evolve over time and invites consumers to discover the transformative power of night.
“In the last few years, I’ve realized I need products that work harder for me and do more for me at night – whether I’m out late or cuddled up at home,” said Nicole Richie. “Estée Lauder’s truly understands what skin needs at night, which is why I’m so thrilled to partner with them on this campaign that shows that no matter our age, we should give our skin the VIP treatment. After all, to grow up is to glow up.”
The “Night Night Club” campaign will roll out in two phases, Aug. 1 and Aug. 29, across social media and digital channels, Taxi TV, OTT Streaming and OOH placements.
Estée Lauder’s New Revitalizing Supreme+ Night Power Bounce Creme, New Advanced Night Repair Overnight Treatment and Advanced Night Repair Serum Synchronized Multi-Recovery Complex are crafted with advanced proprietary technologies and potent formulations that penetrate deeply into the skin, enhancing radiance, smoothness and overall recovery, according to the brand.
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