IFF says it will soon complete the renovation and expansion of its facilities at the Shanghai Hongqiao Airport Business Park in Shanghai, China.

The 16,000 square-meter Shanghai Creative Center—IFF’s largest in Asia—will be fully operational by the end of August, according to the company.

The project is designed to drive the development of innovative solutions across the IFF portfolio in China and the Greater Asia market, further strengthening its global leadership in fragrances, flavors, functional ingredients and bioscience-based portfolios.

“The Shanghai Creative Center will bring together capabilities across IFF, all in one location, enabling us to improve our delivery of end-to-end solutions for customers in Asia and around the world,” said IFF CEO Erik Fyrwald. “This was a natural next step following the opening of our Singapore Innovation Center in 2022 and reaffirms our dedication to advancing innovation in Asia.”

The Shanghai Creative Center will include an open-office layout, a sensory science center, a scent creative center and state-of-the-art labs set up for creation, design and product analysis. The center also features an exclusive fine fragrance area dedicated to the art of perfumery, and a 360-degree digital space, offering an immersive olfactory experience that bridges the physical and digital realms, setting the stage for live-streaming educational workshops.

This multifaceted approach strategically positions the center to meet the nuanced tastes of Chinese consumers, serving local, regional and international markets, officials said.