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The line launches with a cream-balm foundation and application brush.
Beauty entrepreneur Victoria Jackson is putting her “less is best” philosophy at the forefront of the launch with her new cosmetics line, No Makeup Makeup.
Her namesake venture, Victoria Jackson Cosmetics, was one of the first cosmetics lines sold on television, achieving a reported $1 million in sales in the first week. Her innovative approach continued with 13 infomercials and a decade-long run on QVC, resulting in over $1 billion in sales, according to the company.
She founded the Guthy-Jackson Foundation with husband Bill Guthy, funding millions for research and development that led to innovative new therapies for her daughter’s rare autoimmune disease. While she temporarily stepped away from her beauty empire, today, Jackson has returned to the space with No Makeup Makeup.
“I’ve always felt beauty isn’t about layers of makeup, but about the confidence that comes from within. No Makeup Makeup is the next evolution of clean, natural-looking makeup and effortless beauty that’s truly close to my heart,” said Jackson.
Jackson partnered with award-winning beauty industry innovator, Kim Wileman to launch the brand.
Manufactured in Italy, No Makeup Makeup will launch with two products: a cream-balm foundation specifically designed to deliver a featherweight formula that is, shade-adaptive, color-correcting and blurring pigments for the skin, plus, The Perfect Brush, designed to deliver the perfect finish. The No Makeup Makeup formula is dermatologist-tested, allergy tested, safe for sensitive skin, 100% clean, vegan, non-hormone disrupting and Leaping Bunny certified.
Free from potentially harmful chemicals and skin irritants, the product boasts a hydrating, velvety and skin-like texture, thanks to its proprietary blend of skin-nourishing emollients. The innovative shade-adaptive FlexShade technology ensures the foundation adapts to various skin tones and undertones, enhancing natural complexions seamlessly.
Enriched with jojoba oil, vitamin E and a unique Magnesium compound, the cream-balm texture provides a lightweight, buildable, no-makeup feel, perfect for both everyday wear and full coverage occasions. Available in 13 shades, the No Makeup Makeup foundation retails for $55, foundation brush for $30 and set for $80 at nomakeupmakeup.com and TikTok shop.
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