The fastest-growing nail products on search in the US are semi cured [gel] strips and nail growth serum, per Spate.

Analysts say consumers are looking for ways to gel X tips at home as evidenced by the growing popularity of the best semi-cured gel nail strips. Semi-cured [gel] strips are trending with 2.7K average monthly searches and a +397.8% growth in searches compared to last year.

After applying the strips and filing them down, analysts say they require further curing under a UV or LED lamp for a long-lasting and flawless nail design. There room for brands to capitalize on the strips with curing lamps, LED gloves and anything that makes this process more seamless, per Spate. Not only are these strips long-lasting, but consumers are likely drawn to the ease of doing it at home, saving both time and money in the process.

Nail Growth Serums

Nail growth serums are doing well, with an average of 3.0K monthly searches and a +120.5% growth in searches compared to last year. Those who frequently get gel or dip manicures are seeking ways to improve the health of their nails post-manicure. Moreover, consumers are searching for the best nail growth serum and DIY nail growth serum. They also want to know if nail growth serum works.

An opportunity exists for nail brands to educate consumers about nail growth serums and how they work, since it can feel like snake oil, especially when consumers think they can make it at home. By doubling down on education and highlighting the ingredients in formulas that make it effective, there’s a lot of room for growth, analysts say.

Go here to learn about Summer 2024’s top nail trends.