Marketing News

MAC Cosmetics Celebrates 40th Anniversary

Lipstick promotions and influencer kits are out now.

Gabriette Betchel lip kit

For its 40th anniversary, MAC Cosmetics celebrates National Lipstick Day with exclusive lipstick promotions and signature lipcolor sets curated by influencers.

Influencer Lip Combo Sets

Following the sold-out limited-edition lip combos from last year,  MAC once again teamed up with three influencers to create their own signature MAC lip combos. 

  • Gabriette Betchel: @gabriette – Lip Pencil in Stone, Lustreglass Sheer Shine Lipstick in $ellout, Squirt Plumping Gloss Stick in Simulation
  • Ryan Destiny: @ryandestiny – Lip Pencil in Chestnut, Satin Lipstick in Faux,  Lipglass in Nymphette
  • Karen Sarahi Gonzalez: @iluvsarahii – Lip Pencil in Cherry, Locked Kiss Ink 24Hr Liquid Lipcolour in Gossip, Lipglass in Clear 

Lipstick Bringbacks

For a limited time, MAC re-released popular lipcolor shades from the past 40 years with a release from the vault. The exclusive lineup features eight shades including warm-toned beige hue Fleshpot, violet Up The Amp, 2000s icon Bubbles and more fan favorites.

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