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The kick-off includes two new products.
Benefit Cosmetics has launched its first Super Brand Day on TikTok Shop.
Running July 23 – 29, the kick-off includes two new products exclusively on the shop: Porefessional Matte Primer and Porefessional Power Powder. TikTok’s Super Brand Day is designed to showcase a brand to highlight special deals and more.
In addition to the launches, Benefit will offer new bundles: The Benetint Jelly Donut Set containing the best-selling Benetint and High Beam highlighter for $35 and The Fan Fest Mascara Set in both full-size and mini versions $29.
Throughout Super Brand Day, Benefit will host two-hour live shopping shows every day with exclusive deals and will be offering a surprise gift with every $40 purchase that will change daily. The brand will also boost its best-selling TikTok Shop creators’ content, sampling to thousands of affiliate creators to help drive sales and awareness, creating short videos to support the new sets and more to ensure a successful Super Brand Day.
“Since seeing the success of our first TikTok Shop-exclusive product launch in July 2023 – it was an obvious choice for us to introduce our latest Porefessional launches during our first Super Brand Day one year later,” said Vivianna Blanch, senior vice president, US marketing, Benefit Cosmetics. “We will take advantage of the full suite the platform offers to ensure that Super Brand Day is a success, including a robust media plan that includes boosting affiliate creators, daily live selling and video content from our brand’s handle, sampling the new and featured SKUs to thousands of creators, and more. We’re confident this flywheel approach will yield not just sales, but strong brand awareness for Benefit and POREfessional.”
Porefessional Matte Primer provides 12 hour of pore-refining and eight hours of mattifying benefits. The lightweight, translucent, oil-absorbing formula results in shine-free skin with a natural-matte finish, leaving makeup smudge-proof and sweatproof thanks to ingredients niacinamide, rose hip extract and mineral powder.
Porefessional Power Powder sets makeup, blurs pores and mattifies skin with 16-hour longwear. The soft, superfine, weightless translucent powder blends seamlessly and provides a natural-matte finish, per the brand. The non-comedogenic formula includes ingredients such as upsalite, a finely milled powdered mineral, and mineral-rich kaolin clay to absorb excess surface oil.
Both products come with a free makeup bag exclusively on TikTok Shop.
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