NYX Professional Makeup is celebrating 25 years in business with an immersive pop-up experience on Friday, July 26 in the brand’s hometown of Los Angeles, CA.

To celebrate the milestone, NYX Professional Makeup is hosting a sensorial playground of beauty with exclusive giveaways, photographical moments and more.

Founded in 1999, NYX professional Makeup was created to fill a gap in the market for high-quality beauty products at affordable prices. NYX Professional Makeup has stayed true to its mission of bringing professional-level beauty to the masses launching viral “dupe” products for luxury beauty offerings.

Makeup Highlights

Butter Gloss comes in 34 solid, buttery shades and eight new blingy shades. According to the brand, 18 Butter Glosses are sold every minute globally.

Fat Oil Lip Drip touts 12-hour hydration and a high-shine finish with comfortable wear and a non-sticky texture. Packed with cloudberry oil and raspberry oils and squalane, the lip drip is available in 14 flexible shades. According to the brand, 10 Fat Oil Lip Drips are sold every minute globally.

Wonder Stick highlights, contours and blends with eight color-coordinated shade pairings with this dual-ended contouring stick. Per the brand, four Wondersticks are sold every minute globally.

Matte Setting Spray is a breathable formula that controls shine and helps keep makeup in place for up to 16 hours without interrupting makeup or settling into fine lines. Per the brand, eight Matte Makeup Setting Sprays are sold every minute globally.