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An ode to the symbolic soap in the cult classic film, Fight Scrub contains notes of leather, musk and moss, with exfoliating pumice and revitalizing Arnica Montana Extract for a "knockout" shower experience, per marketers.
July 15, 2024
By: Lianna Albrizio
Associate Editor
Soapmaker and personal care brand Dr. Squatch is paying homage to the 1999 cult classic film “Fight Club” starring Brad Pitt and Edward Norton with a limited-edition Fight Scrub soap.
Housed in pink-and-black packaging aligned with the color scheme of the movie and emblazoned with “Project Mayhem,” – a nod to the underground fight club in the namesake movie — the bubblegum pink-colored bar also mimics the bar soap belonging to Pitt’s character, Tyler Durden, the alter ego of main character, The Narrator, played by Norton.
Touting a “knockout shower experience” by marketers, the heavy grit Fight Scrub contains notes of leather, musk and moss, and exfoliating pumice and revitalizing Arnica Montana Extract.
The limited-edition bar comes on the heels of the brand’s May launch of another limited-edition item, the Bronco Bricc. Purchases of the soap — which emits whiffs of the Pacific Northwest wilderness — afforded consumers the opportunity to win a 2024 Ford Bronco.
Fight Scrub is available for individual one-time purchase $8, subscription $6 and a three-pack for $24 on drsquatch.com.
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