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Jordan Chiles, Sabrina Ionescu, Chiaka Ogbogu and Mattie Rogers endorse the brand’s Make It Last Setting Spray.
Milani Cosmetics has teamed with four of America’s top athletes—Team USA silver medal-winning artistic gymnast Jordan Chiles, WNBA pro Sabrina Ionescu, Team USA volleyball gold medalist Chiaka Ogbogu and weightlifting champion Mattie Rogers—to spotlight its top-selling setting spray in a new beauty campaign.
Spotlighting its Make It Last setting spray, the “Face Set. Mind Set.” campaign celebrates its ability to boost confidence in makeup wearers, even professional athletes who rely on the product to keep their best face. Make It Last Original Setting Spray is a lightweight, multitasking spray made with moisture-rich glycerin and 2% antioxidant-rich niacinamide to prep, hydrate and set makeup, leaving skin with a natural finish that lasts, per the brand.
“This campaign marks Milani’s first-ever partnership with athletes and we are absolutely thrilled to join forces with Jordan, Sabrina, Chiaka and Mattie and for this launch,” said Mary van Praag, CEO of Milani Cosmetics. “Because our award-winning Make It Last Setting Spray lasts for up to 24 hours, it provides the invisible staying power that helps makeup endure through anything, whether that’s a regular workday and night out, or hours of endurance training, a game in 90-degree heat, a killer floor routine or a photo-finish moment.”
Launched in 2017, Milani’s Make It Last Original Setting Spray is America’s No. 1 setting spray, based on Nielsen US xAOC sales figures for the 52 weeks ending April 20, 2024. With a rating of 4.9 out of 5 stars on Milani.com and offering up to 24 hours of wear, it delivers waterproof, sweat-proof results.
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