Tri-K Industries, Inc. unveiled a dynamic rebrand; one built on its core values of empathy, curiosity and excellence. With a mission to inspire consumer brands and empower customer success, Tri-K remains dedicated to delivering cutting-edge solutions prioritizing sustainability and product efficacy, according to the company.

Tri-K executives say the rebrand is more than just a visual transformation; it represents a renewed commitment to customer success, innovation and efficacy in every product and interaction. The rebrand underscores Tri-K’s dedication to fostering meaningful connections with its customers while driving industry-leading innovation. Under new management, Tri-K is poised to reach new heights of success, leveraging its deep expertise and unwavering commitment to customer satisfaction, according to President and CEO Rusmir Niksic.

“As we celebrate our 50th birthday, we turn the page and turn the attention to combining our technology, internal resources, and market insights into a growth catalyst for beauty brands around the world,” said Niksic. “We have developed a 10-year strategic roadmap, a mix of organic and inorganic initiatives, delivering value for our customers, shareholders, and our employees. We will stand out by being a unique package of customer attentiveness, product performance and employee commitment.”

More info: Tri-K, www.tri-k.com