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November 9, 2009
By: TOM BRANNA
Chief Content Officer
The HallStar Company has made transcripts of three webinars available in Spanish as well as English. Now Spanish-language speakers who visit StarNet, the HallStar Media Network, at www.hallstar.com/starnetwill find additional resources. The three webinars with Spanish transcripts include: New High Performance Photostabilizer for Sun Care: SolaStay S1; HallStar Ingredients for Color Cosmetics: HallBrite BHB; and Improving Sunscreen Photostability with Polycrylene. HallStar launched its webinar series earlier in 2009 to introduce new products to an international audience. Topics covered to date include personal care as well as polymer additives, according to the company. To view any of the HallStar webinars, visit www.hallstar.com and click the Starnet logo. Organic Inc. Wins OMMA Member’s Choice Awards l Digital communications agency Organic, Inc. won two OMMA Member’s Choice Awards including one in the beauty and cosmetics category. The New York, NY-based company was honored for Web Site Excellence for its work on www.esteelauder.com. More info: www.organicinc.com Zap Products Now Available Online l Green Bridge Industries, Inc., maker of Zap stain removers, has launched its e-commerce website. Consumers can now purchase the Zap Stain Remover Pen directly on the company’s website,www.greenbridgeindustries.com.The first thousand people to register online received a free Zap Pen. More info:www.greenbridgeindustries.com Beautiful Perfumes Merges With Beauty Encounter Online l Fragrance and beauty e-tailer Beautiful Perfumes has merged with its parent company, Beauty Encounter. Beautiful Perfumes also changed its Amazon storefront name to Beauty Encounter and will maintain the same store policies. The Beauty Encounter website, launched in 1999, features more than 1,000 designer brands. “Merging Beautiful Perfumes with Beauty Encounter just makes sense,” said president and chief executive officer Jacquelyn Tran. “I’ve been maintaining both websites separately for years, and decided that in order to grow our flagship brand, Beauty Encounter, I needed to merge it with Beautiful Perfumes. Now, we can focus on continuing to enhance and grow Beauty Encounter to become a leader in the beauty category online.” More info: www.beautyencounter.com
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