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August 1, 2016
By: TOM BRANNA
Chief Content Officer
Shea XP active base emollient is a biofunctional, naturally-inspired petrolatum with shea functionality. Made with AAK’s shea technology, Shea XP is said to deliver a biofunctional concentration of shea triterpene esters within an aesthetically-pleasing, rheologically-stable crystalline matrix. “Applying AAK’s highly functional shea technology with Sonneborn’s long trusted emollient expertise has created a new class of emollient meeting the ever increasing needs of consumers for naturally inspired high performance personal care,” said John O’Keefe, AAK director, personal care, North America. More info: www.sonneborn.com
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