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www.victoriassecret.com
Key Personnel: Hilary Super, chief executive officer; Scott Sekella, chief financial officer
Major Products: Victoria’s Secret fine fragrances and cosmetics, Pink cosmetics
New Products: Victoria’s Secret Body Care
Comments: Corporate sales rose 1% to $6.2 billion. North American in-store sales fell 2% to $3.4 billion. VS noted an increase in traffic was offset by a decline in conversion, which is defined as the percentage of customers who visit the store and make a purchase.
Direct sales rose 1% to $2.0 billion due to increases in traffic and average unit retail. Finally, international sales jumped 11% to $760 million. The company credited increases in sourcing sales to its partners, royalties earned associated with franchise sales in countries outside North America, net sales in China and wholesale arrangements.
In FY 2024, VS operated 806 stores in the US and Canada. That’s down from 831 the previous year. The company had 70 Victoria’s Secret stores and six Adore Me stores in China through a joint venture.
Q1 2025 corporate sales fell 1% to $1.35 billion.
In May, VS Beauty launched the Body Care Collection. It includes mists, lotion, wash, scrub, oil and deodorant. Fragrance variants include Coconut Milk Rose, White Peach Mango and Vanilla Orchid Sandalwood. But consumers couldn’t buy body care products, or anything else online, in late May. Victoria’s Secret shut down its website for several days due to a “security incident.”
In a statement, VS said:
“Valued customers, we identified and are taking steps to address a security incident. We have taken down our website and some in store services as a precaution. Our team is working around the clock to restore operations. We appreciate your patience during this process. In the meantime, our Victoria’s Secret and Pink stores remain open and we look forward to serving you.”
Victoria’s Secret shares dipped 6% after the announcement. The company said it will take a $10 million hit to Q2 operating income from the cybersecurity breach. Bank of America lowered its price target to $18.00. As Happi went to press, VS was trading at $18.38, down 19.35% since the breach.
Victoria’s Secret Beauty
Columbus, OH
Sales: $1.4 billion
TSG Investment Partners will help flushable wipes brand continue household expansion.
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Formulated to soothe irritated skin.
By: Lianna Albrizio
The refreshed line now features upgraded, more sustainable packaging designed to reduce environmental impact.
The K Beauty brand’s products were selected by the backstage team to meet the demands of fast-paced prep and intense runway conditions.
The award recognizes the brand’s real-time skin analysis solution for its transformative impact on customer engagement and skincare personalization.
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For new or emerging brands in the SPF category looking to make a name for themselves, now’s the time.
By incorporating this glistening algae into their products, CPG companies can meet the increasing demand for functional ingredients that promote health and wellness.
Enhanced with light-diffusing micropearls and a sheer tint of color, Body Lava accentuates every skin tone with a silky, sun-soaked shimmer.
During the promotional period, beauty shoppers in NYC, LA, San Francisco, Chicago and Seattle can be “Delivered to Beauty” for a best-in-class personalized shopping experience.
Products include a nail collection and De-Tox Hydra-Gel Eye Patches in limited-edition packaging.
HerCore Essentials was developed to support women's well-being with formulas designed to complement a balanced lifestyle.
The Perfectly Chilled nail design features sleek, blue-tipped chrome nails aimed to pair with a café-style iced coffee.
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