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www.rodanandfields.com
Key Personnel: Dr. Katie Fields and Dr. Kathy Rodan, founders
Major Products: Skin care, including cleansers, creams, exfoliators, moisturizers, sunscreens and toners; Hair care regimens and treatments
Comments: Last year, Rodan + Fields changed its business model to a direct-to-consumer approach. The move was made, according to the company, to help “reach a broader audience, allowing brand lovers to shop from our website or purchase from our brand consultants.” R+F contends the new model makes it easier for customers to find the right products at the right price for their skin- and haircare needs.
“Since day one, our brand has been focused on giving people the proven results they desire in skincare and haircare through science-backed, dermatologist-created products,” said CEO Dimitri Haloulos. “We are confident these changes will enable us to meaningfully expand the lives we can impact and—importantly—allow us to continue to provide our passionate consultants with a modern and meaningful earning opportunity.”
In May, R+F and La La Land Kind Café teamed up for a one-day pop-up in the Soho section of Manhattan. It’s all part of Rodan+Fields’ Love What You See multi-media campaign. The campaign reinforces Rodan + Fields’ commitment to delivering visible, science-backed results through dermatologist-developed formulas designed to address real skin concerns and support women through every stage of their skincare journey—from the first pimple to discoloration, dryness and wrinkles caused by fluctuating hormones commonly associated with pregnancy and menopause, according to the company. It also marks a pivotal moment in the brand’s evolution, as R+F reintroduces itself to the broader beauty landscape with a new omnichannel, affiliate-fueled business model and an expanded retail presence at Ulta Beauty.
The partnership with Ulta Beauty was announced in March. At the time, officials called it a “major milestone” for the brand, bringing its dermatologist-developed products to a broader audience in 150 Ulta Beauty stores nationwide and on ulta.com.
“We have been the skincare brand of choice for millions of women for over 15 years and we’re excited to expand into retail, allowing even more women to experience our cutting-edge formulas,” said Anncy Rowe, chief commercial officer of Rodan + Fields.
Rodan+Fields
San Francisco, CA
Sales: $1.4 billion
TSG Investment Partners will help flushable wipes brand continue household expansion.
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Formulated to soothe irritated skin.
By: Lianna Albrizio
The refreshed line now features upgraded, more sustainable packaging designed to reduce environmental impact.
The K Beauty brand’s products were selected by the backstage team to meet the demands of fast-paced prep and intense runway conditions.
The award recognizes the brand’s real-time skin analysis solution for its transformative impact on customer engagement and skincare personalization.
Eight aspiring perfumers turned their fragrance visions into fully developed creations at annual exams.
For new or emerging brands in the SPF category looking to make a name for themselves, now’s the time.
By incorporating this glistening algae into their products, CPG companies can meet the increasing demand for functional ingredients that promote health and wellness.
Enhanced with light-diffusing micropearls and a sheer tint of color, Body Lava accentuates every skin tone with a silky, sun-soaked shimmer.
During the promotional period, beauty shoppers in NYC, LA, San Francisco, Chicago and Seattle can be “Delivered to Beauty” for a best-in-class personalized shopping experience.
Products include a nail collection and De-Tox Hydra-Gel Eye Patches in limited-edition packaging.
HerCore Essentials was developed to support women's well-being with formulas designed to complement a balanced lifestyle.
The Perfectly Chilled nail design features sleek, blue-tipped chrome nails aimed to pair with a café-style iced coffee.
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