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www.rhodeskin.com
Key Personnel: Hailey Bieber, founder, chief creative officer and head of innovation
Major Products: Peptide Lip Treatment and Cinnamon Roll Lip Tint
New Products: Pineapple Refresh Cleanser
ELF Beauty acquired Rhode Beauty, Hailey Bieber’s cosmetics and skin care brand, for as much as $1 billion. The acquisition comes two months after the brand reportedly hired JPMorgan Chase to manage the sale.
Bieber told Vogue Magazine that finding a home for her two-year-old brand was a “really scary process” but was intrigued by the ELF Beauty team and its “strong sense of community” upon meeting. She also long admired the company’s marketing campaigns.
Bieber will continue her role as founder while expanding as Rhode’s chief creative officer and head of innovation, Vogue reports.
Recently, the company hit the refresh button with its first facial cleanser called “Pineapple Refresh.” A special marketing campaign for the new cleanser features a sultry snorkeling trip to the Bahamas with fellow models Candice Swanepoel and Bianca Blakeney.
The lightweight leave-in oil lightly scented with calming lavender makes dry hair shinier and more moisturized without greasy residue.
By: Lianna Albrizio
Ecolab researchers patent a new idea in cleaning.
Fragrance Group International's Beauty U Beauty Symposium examined what drives innovation in beauty and what supports its staying power in a changing environment.
By: Nancy Jeffries
HeatBounce is a weightless cream-to-mist that shields up to 450°F and delivers instant conditioning and detangling.
The retail debut will feature a curated assortment of its best-selling products.
By: Melissa Meisel
The ‘clean’ formula is powered by a peptide-rich lash serum that delivers instant lift, length and volume while supporting visibly longer, fuller and stronger lashes in six to eight weeks.
Seen, a patented hair and skin care brand, debuts with Frizz + Repair Treatment Mask.
The ‘Spider Man’ actor embodies the eau de parfum by exuding quiet confidence, playful wit and a magnetic individuality.
The data-driven brand is entering the category with six mists: three new scents and three body mist renditions of bestsellers in the brand’s EDP portfolio.
The supplier has achieved a higher EcoVadis score than last year.
The partnership introduces paper-based refill cartons and aluminum bottles into the home cleaning aisle.
The brand is reaching consumers at scale by merging technology, creativity and self-expression in-game.
Topicals for hair health are in demand from indie beauty brand.
The longwear liquid lipstick with a soft matte finish is now available in a rosy mauve nude and more.
Unilever's first half sales fell 3.2%, but company executives remain bullish on key segments and regions.
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