New Products: Il Makiage High Profile Neck Treatment; Il Makiage Power Camo Redness Defense; Il Makiage Power Redo Wrinkle Fix; Il Makiage Power Up Eye Cream; Il Makiage Power Rewind Eye Tightener; Il Makiage Bold*R Brow Serum; Il Makiage Long*R Lash Serum

Comments: Oddity is a consumer-tech platform built to transform the global beauty and wellness market. It deploys advanced technology, including data science, machine learning models and computer vision, to develop exceptional products and deliver consumers a superior experience.

The company maintains its first two brands, Il Makiage and SpoiledChild, exposed millions of consumers to online shopping for beauty products. Its New Ventures brand incubator leverages Oddity’s data and technology platform to develop new brands, solve consumer pain points, and disrupt additional categories in the global beauty and wellness market. Spoiled Child launched in 2022 with billboards in New York City reading “Getting Old Is Getting Old,” and “Stay Immature.”

A Fountain of Youth

The makers of the anti-aging brand claim they hold the so-called key to the fountain of youth in a sequence of colorful, reusable capsules that speak to the next generation of skincare enthusiasts—not just in educating them about skin-aging and practicing good skin health, but by being cognizant of the planet, too.

The makers of SpoiledChild created an online-only platform with an array of what they say are best-in-class products that address a wide range of skin and hair care needs. The online-only platform uses artificial intelligence (AI) and machine learning to help guide consumers to the products that are best suited for their skin care needs.

“There is an entirely new generation of consumers that are redefining the rules of aging on their own terms,” said Suzanne Fitzpatrick, co-general manager of Spoiled Child.

Net revenue rose 57% to $509 million in Oddity’s first fiscal year as a publicly traded company.

“I truly believe there is no limit to what we can build at Oddity,” Oran Holtzman, co-founder and CEO, said when the company released its full-year fiscal performance.

More recently, in Q1, net revenue rose 28% year-over-year to $212 million. During the quarter, Oddity said it achieved “excellent, profitable growth” at both Il Makiage and SpoiledChild across markets and products.

Further, officials said the company continues to grow its molecule discovery platform known as Oddity Labs.

There are two more brands in the Oddity pipeline—both of which have targeted rollouts slated for 2025. The first to hit the market will be a medical-grade skin and body brand. Oddity has yet to share details on the other launch.

New York, NY
www.oddity.com

Sales: $325 million

With headquarters in New York City and an R&D center in Tel Aviv, Oddity is the consumer-tech platform behind Il Makiage, a makeup brand, and more recently, Spoiled Child, a skin and hair care brand that debuted this year. Oddity says it uses cutting-edge data science to identify consumer needs and develops solutions in the form of beauty, wellness and tech products. Tech products include Powermatch, an AI- and machine learning-driven matching engine to deliver consumers the perfectly-matched products for them; Kenzza, a patented creator-powered in-house media platform that represents one of the largest libraries of bespoke beauty media content in the world; Hyperspectral Vision, a patented hyperspectral image recovery software; and SpoiledBrain—an AI- and machine learning-driven matching engine to pair consumers with wellness products.

In April, Oddity acquired Boston-based Revela, a biotechnology startup and forerunner in AI-based molecule discovery for beauty and wellness indications, for $76 million. The acquisition will allow for the establishment of Oddity Labs in Boston with an additional $25 million investment for its frontier lab. The business combination will boost the development and expansion of proprietary, science-backed, clinically-tested and highly-efficacious products.

Oddity earlier this year closed a $130 million private round. It also launched a digital security token built on the Ethereum blockchain. According to the company, the token is a digital security that automatically converts into Oddity Class A ordinary shares at the time of an IPO.

Sales: $268 million (est.)

With HQ in New York City and an R&D center in Tel Aviv, Oddity is the consumer-tech platform behind Il Makiage, a makeup brand, and more recently, Spoiled Child, a skin and hair care brand that debuted this year.

Spoiled Child is said to match consumers to their products using a proprietary machine learning engine that offers tailored recommendations. Oddity invested heavily in the Spoiled Child launch—billboards were plastered in Times Square, on sidewalks and inside subway trains throughout New York City.

In January, Oddity closed a $130 million private round and it launched a digital security token built on the Ethereum blockchain. According to the company, the token is a digital security that automatically converts into Oddity Class A ordinary shares at the time of an IPO.

Spoiled Child is a new brand from the maker of Il Makiage.