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www.melaleuca.com
Key Personnel: Frank L Vandersloot, executive chairman; Jerry Felton, chief executive officer
Major Products: Home care and personal care products
New Products: Exceed Essential Oil tooth polish cinnamon fluoride free, Vitality for Life Collagen Boost with Ceramides, Sei Bella Marine age defying neck and chest cream, Harvest Pure fruit and vegetable wash, Clear Power 12x glass cleaner, Clear Power glass wipes
Comments: Melaleuca manufactures a variety of wellness products, including nutritional supplements, pharmaceutical products, cosmetics, household cleaners and personal care products. It operates in the US, Canada, Australia, China, Ireland, Japan
USA Today recently named Melaleuca one of its Most Trusted Brands.
“Forty years of keeping promises, quality products and ethical behavior by our management team, our employees and our marketing executives have earned this recognition, which is really an endorsement by the American consumer,” said Executive Chairman Frank L. Vandersloot.
In November, Vandersloot was inducted as Honorary Commander for the 1st Battalion of the 148th Field Artillery Regiment. The ceremony took place at Gowen Field military base in Boise, ID. Vandersloot was briefed by Brigadier General Cole Packwood, commander of the Idaho Army National Guard. Afterwards, Vandersloot took a flight aboard a UH-60 Black Hawk helicopter.
The purpose of the Honorary Commander program is to educate key business and community leaders about the Idaho National Guard’s mission, learn about their dual state and federal missions, and foster partnerships with the community. Vandersloot will serve for 12 months as honorary commander.
More than 3,000 soldiers and 1,300 airmen make up the Idaho National Guard.
Melaleuca
Idaho Falls, ID
Sales: $800 million
TSG Investment Partners will help flushable wipes brand continue household expansion.
By: Melissa Meisel
How the financial sector can lead with impact.
After a successful 21st edition that welcomed 26,000 global attendees, CPNA remains a strategic hub for companies.
Formulated to soothe irritated skin.
By: Lianna Albrizio
The refreshed line now features upgraded, more sustainable packaging designed to reduce environmental impact.
The K Beauty brand’s products were selected by the backstage team to meet the demands of fast-paced prep and intense runway conditions.
The award recognizes the brand’s real-time skin analysis solution for its transformative impact on customer engagement and skincare personalization.
Eight aspiring perfumers turned their fragrance visions into fully developed creations at annual exams.
For new or emerging brands in the SPF category looking to make a name for themselves, now’s the time.
By incorporating this glistening algae into their products, CPG companies can meet the increasing demand for functional ingredients that promote health and wellness.
Enhanced with light-diffusing micropearls and a sheer tint of color, Body Lava accentuates every skin tone with a silky, sun-soaked shimmer.
During the promotional period, beauty shoppers in NYC, LA, San Francisco, Chicago and Seattle can be “Delivered to Beauty” for a best-in-class personalized shopping experience.
Products include a nail collection and De-Tox Hydra-Gel Eye Patches in limited-edition packaging.
HerCore Essentials was developed to support women's well-being with formulas designed to complement a balanced lifestyle.
The Perfectly Chilled nail design features sleek, blue-tipped chrome nails aimed to pair with a café-style iced coffee.
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