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4 Rond-Point des Champs-Élysées Marcel-Dassault, 75008 Paris, France
Interparfums has been imagining, designing, producing and distributing prestige fragrances for more than 30 years. Every year, driven by the passion of more than 250 employees in Europe, North America and Asia, Interparfums gives life to more than 30 million bottles, embarking on a journey across the globe to convey the spirit of our 11 brands: Boucheron, Coach, Jimmy Choo, Karl Lagerfeld, Lanvin, Montblanc, Paul Smith, Repetto, Rochas, S.T. Dupont, Van Cleef & Arpels.
New Products: Karl Lagerfeld Rouge for Women, Eau de Rochas Orange Horizon, Montblanc Collection, Kate Spade New York Bloom EDT, Montblanc Legend Blue, Van Cleef & Arpels’ Encens Précieux, Mademoiselle Rochas in Paris, Coach Dreams Moonlight, Lacoste Original, Jimmy Choo I Want Choo Le Parfum, Karl Ikonik by Karl Lagerfeld, Modern Princess in Jeans by Lanvin, Off-White
Comments: Sales rose 10% to more than $1.4 billion, a record.
“2024 was our best year ever,” said Chairman and Co-Founder Jean Madar. “Our sales growth of 10% for both the fourth quarter and the full year was broad-based across our portfolio, reflecting strong demand for key brands worldwide.”
Most brands posted gains. For example, Jimmy Choo is the company’s largest brand, accounting for more than 25% of sales. Last year, sales increased 7% following the launch of I Want Choo. Newly-acquired Lacoste added more than $80 million to sales last year. The brand was helped by strong performances of L12.12 and Lacoste Original.
In contrast, Montblanc’s sales fell less than 2%. Montblanc is the company’s No. 2 fragrance franchise. Other brands reporting declines included Kate Spade, down nearly 10%; Boucheron, Coach and Lanvin.
By region, sales in North America, InterParfums’ largest market, rose more than 3%. But the best performance was turned in by Western Europe, where sales rose nearly 25%, thanks to a 40% increase in sales in the second half of 2024. South American sales rose 29%.
For the first quarter of 2025, sales rose 5% to $339 million. North American sales soared 14%. Sales in Eastern Europe jumped 46%. In contrast, sales in Central and South America fell 10%, and Middle East and Africa sales dropped 26%.
The company expects sales to top $1.5 billion this year.
Sales jumped 21% last year. For the first time, Interparfums’ three largest brands, Jimmy Choo, Montblanc and Coach, each generated sales in excess of $200 million. CEO Jean Madar credited the gains to ongoing demand for Interparfums’ brands, strong holiday season sell-through and a dynamic fragrance market.
Nearly every region contributed to the gains. North America, Europe and Asia, Interparfums’ three largest markets, posted sales gains of 22%, 21% and 17%, respectively. Sales in the Middle East rose 22%, and Central and South America increased 33%. Only travel retail and China reported declines, but Madar said he expects a rebound in both markets.
The company remained on a roll in 2024, as first quarter sales increased 4% to a record $324 million. CEO Jean Madar admitted that the global fragrance market is not growing as fast as in 2023.
“The concentration of launches during the prior year period created a more challenging comparison for the first quarter of 2024, but we anticipate significant growth for the balance of the year with our strong pipeline of innovation across all key brands in our portfolio.” Madar concluded, “We are confident in our dynamic market positioning and remain optimistic about our ability to continue to gain market share within this growing market; as such, we are reaffirming our 2024 net sales guidance of $1.45 billion.”
Sales: $1.0 billion
InterParfums is focused on fragrance, but the company has the ability to capture the DNA of each brand in it portfolio, according to company executives. Net sales jumped 24% last year. Q4 sales surged 47% to $311 million.
Jean Madar, chairman and CEO called 2022 a “milestone year.”
“Our largest region, North America achieved sales growth of 22%, followed by Western Europe and Asia where sales rose 28% and 19%, respectively,” said Madar. “There was also a strong performance from the Middle East and Latin America with sales up 44% and 24%, respectively. Even Eastern Europe achieved modest sales growth of 6%, despite the armed conflict in Ukraine and sanctions on Russia. With the exception of China, our travel retail business has rebounded to near pre-pandemic levels.”
According to Madar, the strength of the dollar masked the gains made by its European operations in 2022, which grew 12% in US dollars, but 20% in constant currency.
All major brands, including Montblanc, Jimmy Choo and Coach, grew by double digits. Sales for 2022 were also buoyed by a full year of Moncler—the company’s debut product for the brand.
“With sales up 58%, our US operations produced exceptional gains in 2022,” said Madar. “Guess brand sales rose by 24%, Oscar de la Renta by 19%, Abercrombie & Fitch by 28% and Hollister by 16%. Newer brands such as Ferragamo were included for all of 2022, but only in the final quarter of 2021. Donna Karan and DKNY sales were consolidated starting in July of 2022. Removing newly added brands, like-for-like 2022 sales rose 24%.”
Sales: $879 million
Interparfums ended the year with record sales. In fact, sales were up 52.7% from 2020 and 15.8% from 2019. The company said that performance reflects sustained demand for both Interparfums’ major lines and new products like Jimmy Choo I Want Choo, Montblanc Explorer Ultra Blue and Coach Dreams Sunset lines.
The momentum remained on track in early 2022. Q1 2022 sales rose 22.5%. During the quarter, Montblanc fragrance sales jumped 30%, bolstered by the Montblanc Legend Red; Jimmy Choo fragrances grew 15% on strong demand from all lines and the good performance of the I Want Choo line; and Coach fragrances increased 30%, boosted by the roll out of the Coach Dreams Sunset and Coach Wild Rose lines. There was whopping 70% growth in Van Cleef & Arpels fragrances, driven by the continuing success of the Collection Extraordinaire, particularly in the Middle East and Asia. Despite an “extremely adverse situation in Eastern Europe,” Lanvin held its ground, as did Rochas fragrances, benefiting from the strength of the Eau de Rochas and Rochas Girl lines, said Interparfums.
The company’s fragrance portfolio is evolving. In April, Interparfums said it would not renew the Dunhill fragrance license when it expires September 30. In late 2021, Interparfums, Inc. finalized its agreement with Salvatore Ferragamo S.p.A., to become the exclusive worldwide licensee for the production and distribution of Ferragamo brand perfumes in a 10-year deal with a five-year optional term.
By: Melissa Meisel
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The supplier has achieved a higher EcoVadis score than last year.
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