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The next generation of the Max Factor family, this beauty brand is seeing success at Estée Lauder.
By: Melissa Meisel
These days, it’s unimaginable for a makeup artist or enthusiast to start their routine without properly prepping skin with a primer. The smooth coat is key for not only a beautiful look that will last all day on set, but for protecting the skin’s barrier as well. Smashbox, the industry’s authority in primer, recently debuted Smashbox’s highly anticipated new Photo Finish Revitalize 8-in-1 Primer Essence is now available at Smashbox.com, Macy’s, Sephora and Ulta. Infused with Smashbox’s Silkscreen Complex, Black Rose and Peony, the Revitalize Primer Essence creates a lightweight, breathable skin barrier that balances skin by boosting hydration. Additionally, the Revitalizer Primer Essence plumps, rejuvenates and refreshes skin and makes up with just a quick spritz, according to the company. Born in a Los Angeles photo studio in 1990 by acclaimed photographer Davis Factor, Smashbox became a creative hub for world-class photographers, actors, models and musicians. The creative energy on set showed no signs of slowing down – except when the team had to stop for makeup touch ups. In 1996, Smashbox Cosmetics was officially born. In 2000, Davis created Photo Finish, the brand’s original and now cult favorite primer in its makeup collection. The company is now owned by Estée Lauder.
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