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Keizersgracht 679, Amsterdam, Netherlands
As a company founded on the idea of elevating everyday moments, its recent collaboration with Hala—Dubai’s e-hailing ride service—is apropos. Hala taxis feature Rituals’ signature Amsterdam Collection fragrance inside, offering passengers an olfactory experience during their journey.
In 2024, Cloosterman expects to open 250 stores in an effort to reach the €2 billion mark by year-end.
Comments: Fast-growing Rituals Cosmetics said sales soared 22% last year. The company said online sales rose nearly 20% as well.
The company, which was founded in 2000 by 36-year-old Raymond Cloosterman, today has more 10,000 employees in 33 countries, more than 1,100 shops, 3,300 shop-in-shops and five spas. Last year, Rituals opened 200 stores and added 630 points of sale in luxury department stores. It also opened its first store in Thailand.
“I am so proud that we are becoming a truly international concept where the Netherlands (home market) accounted for 15% of the business,” said Cloosterman. “Despite the challenges of 2023, we were still able to grow with innovative product developments, momentum in refill movement and expanding our footprint within and beyond Europe.”
According to Cloosterman, Rituals isn’t about selling beauty products, “…we are here to make you feel good.”
One way Rituals makes consumers feel good is via its Mind Oasis concept, which focuses on mental relaxation to reduce stress. After debuting in Amsterdam in 2021, Mind Oasis has expanded to Paris, Frankfurt, Barcelona and Antwerp.
Rituals’ feel good attitude also extends to ESG. The company, which became a B Corp at the end of 2021, is determined to reduce emissions by 50% by 2030 and reach Net Zero by 2050. Rituals supports organizations such as Tiny Miracles Foundation, War Child and Super Chill Foundation. On Karma Days, employees at the corporate office volunteer for charitable causes.
TSG Investment Partners will help flushable wipes brand continue household expansion.
By: Melissa Meisel
How the financial sector can lead with impact.
After a successful 21st edition that welcomed 26,000 global attendees, CPNA remains a strategic hub for companies.
Formulated to soothe irritated skin.
By: Lianna Albrizio
The refreshed line now features upgraded, more sustainable packaging designed to reduce environmental impact.
The K Beauty brand’s products were selected by the backstage team to meet the demands of fast-paced prep and intense runway conditions.
The award recognizes the brand’s real-time skin analysis solution for its transformative impact on customer engagement and skincare personalization.
Eight aspiring perfumers turned their fragrance visions into fully developed creations at annual exams.
For new or emerging brands in the SPF category looking to make a name for themselves, now’s the time.
By incorporating this glistening algae into their products, CPG companies can meet the increasing demand for functional ingredients that promote health and wellness.
Enhanced with light-diffusing micropearls and a sheer tint of color, Body Lava accentuates every skin tone with a silky, sun-soaked shimmer.
During the promotional period, beauty shoppers in NYC, LA, San Francisco, Chicago and Seattle can be “Delivered to Beauty” for a best-in-class personalized shopping experience.
Products include a nail collection and De-Tox Hydra-Gel Eye Patches in limited-edition packaging.
HerCore Essentials was developed to support women's well-being with formulas designed to complement a balanced lifestyle.
The Perfectly Chilled nail design features sleek, blue-tipped chrome nails aimed to pair with a café-style iced coffee.
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